Privacy Policy – mellowrue.com

Introduction and Scope

This Privacy Policy (the “Policy”) explains how mellowrue.com, its affiliates and related brands (“we”, “us”, or “our”) collect, hold, use and disclose personal information when you interact with our services, websites, applications, social media channels, and related digital or physical offerings. This Policy applies to all personal information we collect about individuals, including visitors to our digital properties, customers, users of our apps, and anyone who interacts with us. We are committed to managing your personal information responsibly and in accordance with applicable privacy laws and principles.

Definitions

In this Policy, “personal information” means information about an identifiable individual, and “you” means the individual whose personal information is collected, used, held, or disclosed by mellowrue.com. This Policy does not apply to information that cannot be used to identify an individual.

What Personal Information We Collect

We may collect a range of personal information about you, including but not limited to:

Identifiers and contact information you provide in the course of using our services or engaging with us;
Information about your interactions with our sites, products, and services;
Transaction history and purchase records;
Account preferences, marketing preferences, and feedback you provide;
Technical and usage information collected automatically when you use our websites or apps through cookies and similar technologies.

How We Collect Personal Information

We collect personal information in the following ways:

Directly from you when you provide it, such as when you make a purchase, create an account, register for a program, opt in to receive communications, enter a promotion, or contact us for support.
Automatically through technology when you use our website or applications. This includes the use of cookies, tracking pixels, and similar tools to collect information about how you interact with our digital properties, the type of device you use, your browsing patterns, and your approximate location.
From third parties such as analytics providers, marketing partners, and service providers, where permitted by law.

Use of Personal Information

We use personal information for the following purposes:

To provide and fulfil our products and services;
To operate and improve our websites, applications, and customer experience;
To manage orders, accounts, and customer enquiries;
To send transactional and operational communications about products and services you have requested;
To personalise and tailor marketing, promotions, and advertising;
To conduct research and analyse usage, trends, and preferences; and
To protect against fraud, enforce our policies, and ensure the security of our systems.

Cookies and Similar Technologies

We and our service providers use cookies, web beacons, and similar technologies to collect information when you interact with our digital properties. These technologies help us recognise repeat visitors, understand user behaviour, personalise your experience, and measure advertising effectiveness. You can manage cookie preferences through your browser settings or tools offered on our sites, but disabling cookies may affect functionality.

Disclosure of Personal Information

We may share personal information with third parties for legitimate business purposes, including:

Service providers and partners, such as payment processors, logistics and delivery partners, data analytics and marketing providers, and technology vendors;
Business partners where you have opted in to partner offers; and
Legal or regulatory bodies when required to comply with law, enforce our policies, or protect our rights and the rights of others.

We may also share information within our corporate group as necessary to provide services and manage operations.

Overseas Transfers

Personal information collected by us may be stored, processed, or accessed in countries other than where you reside. Where we transfer information offshore, we take steps to ensure that recipient entities protect personal information in a manner consistent with this Policy and applicable privacy laws.

Access and Correction

You may request access to the personal information we hold about you and, where necessary, ask for corrections to ensure that the information is accurate, up-to-date, and complete. We will respond to access and correction requests in accordance with applicable law.

Data Retention

We retain personal information only for as long as necessary to achieve the purposes for which it was collected, comply with legal obligations, resolve disputes, and enforce our agreements.

Security

We implement reasonable administrative, physical, and technical safeguards to protect personal information from unauthorised access, disclosure, loss, or alteration. However, no online transmission or storage is completely secure, and we cannot guarantee absolute security.

Marketing Communications

Where permitted by law, we may use your personal information to send you news, offers, and promotions about our products and services. You can opt out of marketing communications at any time through the mechanisms provided in those communications or within your account settings.

Complaints and Policy Inquiries

If you have questions, concerns, or feedback about how we handle personal information or this Policy, you can contact us through channels provided on our site. We aim to address all queries in a fair, timely, and transparent manner.

Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will publish the updated version on our website at mellowrue.com with a revised effective date. Your continued use of our services after such updates constitutes acceptance of the updated Policy.